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Marketing Specialist

Company: Legend Manufacturing, Inc.
Location: Alma
Posted on: March 18, 2023

Job Description:

Description:Job Summary:The Marketing Specialist will promote the company's products to existing and prospective customers through strategic use of graphics, logos, and other promotional products. They will develop and implement online marketing programs and strategies to increase sales and revenue for the company.Duties/Responsibilities:

  • Develops innovative strategies to attract customers to the company's brand through digital, print, and video avenues.
  • Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
  • Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
  • Collaborates, participates in, and coordinates promotional activities or trade shows (NATDA, Hay Days).
  • Analyzes existing website traffic and internet activity related to the company and products.
  • Maintains current knowledge of online marketing opportunities and trends, web analytics, and search engine optimization (SEO) techniques.
  • Assist in community engagement activities to promote Legend Manufacturing culture.
  • Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
  • Evaluates success of campaigns when completed. Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
  • Collaborates with sales or marketing representatives to fully understand product and communication needs.
  • Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
  • Identifies, develops, and launches appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
  • Successfully leverages existing promotional relationships (e.g. FishWeb, Mud Bros, Curt Morgan) and evaluate additional influencers.
  • Create and maintain a product showcase for dealer education and engagement.
  • Ensures projects are completed on time and within budget.
  • Performs other related duties as assigned.Requirements:
    • Thorough understanding of internet marketing and general marketing strategies.
    • Thorough understanding of principles and methods used to promote, display, and sell products and services.
    • Knowledge of social media and HTML.
    • Be or become fully knowledgeable in trailers and the trailer industry.
    • Excellent verbal and written communication skills that may include public speaking and presentations; Excellent interpersonal skills.
    • Strong organizational skills with superior attention to detail.
    • Ability to conduct and correctly interpret research and web analytics.
    • Ability to implement marketing plans.
    • Ability to multitask and meet deadlines.
    • Proficient with Microsoft Office Suite or related software.Education and Experience:
      • Bachelor's degree in Business Marketing, Communication, or related field required.
      • At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.Physical Requirements:
        • Prolonged periods sitting at a desk and working on a computer.
        • Must be able to lift up to 15 pounds at times.PI203969056

Keywords: Legend Manufacturing, Inc., Flint , Marketing Specialist, Other , Alma, Michigan

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