Digital Campaign Manager - Flint
Company: Townsquare Interactive
Location: Flint
Posted on: May 15, 2022
Job Description:
Job DescriptionDigital Campaign ManagerTownsquare is looking for
a Digital Campaign Manager [DCM]. This role acts as the technical
hub that connects sales and our centralized buying team. This is a
collaborative role that assists sales in campaign structure, buying
in campaign launching, and acts as the liaison between our client
services team and our local markets. This position reports to the
Regional Director of Campaign Management and is ultimately
responsible for the design, implementation, optimization, and
reporting of digital campaigns. Success in this role comes in the
form of accelerated sales and reduced campaign
cancellations.ResponsibilitiesStrategy:
- Coach & develop sales professionals on our product
capabilities
- Oversee technical approval of proposals being built by our
sales strategists
- Give insight and suggestions for sales for ongoing campaigns
based on feedback from our buyersCampaign Pre-Launch:
- Coaches sales on crafting quality messaging for various tactics
(social, SEM, programmatic, etc.)
- Assigns targeting segments based on experience and overall
tactic mix
- Delegates to sales tasks to be completed in order to fully
prepare a new client campaign for launch (creative, pixels,
KPIs)
- Responsible for compiling all elements of the insertion order
and scheduling the campaign to be trafficked.Campaign Post-Launch:
- Primary point of contact for local markets you support to our
centralized buying, client services, and analytics teams.
- Support local market as client optimizations, revisions,
upsells and renewals come in from our post-sale teams.
- Continually refine and improve continuity between all
workgroups.Qualifications
- Manages time; focuses on urgent and important tasks; avoids
procrastination; follows up; shows strong attention to detail;
meets deadlines
- Exceptional Communicator. Experience taking the lead in
interdepartmental projects.
- Experience with digital ad messaging best practices (does not
build the ads)
- Actively listens; clearly and effectively conveys information;
uses professional telephone skills; demonstrates effective business
writing skills; shows excellent grasp of grammar
- Exhibits good interpersonal skills; collaborates with others;
maintains composure when faced with difficult situations and
personalities
- 1+ years experience in digital advertising
- 4-year college degree or comparable work experience
requiredBenefits
- Competitive base plus bonus plan
- 3 Weeks PTO
- 9 Paid Holidays (Two personal/floating Holidays)
- Health, Dental, Vision
- 401(K)
- Company provided laptop
- Continuous training opportunities
- Unlimited Growth Potential - Ignite is one of our fastest
growing divisions and we only promote from within!Why Townsquare
Ignite?Townsquare Ignite is a division of Townsquare Media—the
third-largest broadcasting company in the country. We help business
owners reach their ideal customers with a combination of
programmatic advertising, search engine marketing, and more.Why
You'll Love Working at Townsquare IgniteWe are a team of driven
individuals who push ourselves and those around us to develop
personally and professionally. You can expect a dynamic and
competitive work environment. To foster your success, you'll take
part in a comprehensive training program, surrounded by a positive
and supportive culture that encourages everyone to develop
themselves and others. We've had countless internal promotions, and
our goal is to continue the rapid growth of our company. Whatever
your professional goals, you'll have the opportunity to make steps
toward your target and take your career to new heights!TOWNSQUARE
MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE
TO WORK IN THE U.S.Townsquare Media provides equal employment
opportunities (EEO) to all employees and applicants for employment
without regard to race, color, religion, sex, national origin, age,
disability, or genetics. In addition to federal law requirements,
Townsquare Media complies with applicable state and local laws
governing nondiscrimination in employment in every location in
which the company has facilities. This policy applies to all terms
and conditions of employment, including recruiting, hiring,
placement, promotion, termination, layoff, recall, transfer, leaves
of absence, compensation, and training. Townsquare Media expressly
prohibits any form of workplace harassment based on race, color,
religion, gender, sexual orientation, gender identity or
expression, national origin, age, genetic information, disability,
or veteran status. Improper interference with the ability of
Townsquare Media's employees to perform their job duties may result
in discipline up to and including discharge.#LI-CA2
Keywords: Townsquare Interactive, Flint , Digital Campaign Manager - Flint, Executive , Flint, Michigan
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