Advanced Advertising Account Executive

Company: SPECTRUM
Location: Flint
Posted on: January 16, 2022

Job Description:

Spectrum Reach () grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

JOB SUMMARY
The Advanced Advertising Sales Manager serves as a subject expert in the local sales markets for all things digital and OTT. S/He has responsibility for helping to drive sales for the assigned markets. This individual will work directly with Account Executives and market leadership to provide training, direction, and overall strategy for digital ad sales.

MAJOR DUTIES AND RESPONSIBILITIES

• The Advanced Advertising Sales Manager serves as the local market digital sales champion, developing and driving revenue growth for the region by meeting market-specific budget goals, and assisting Account Executives with multiscreen KPIs.
• Responsible for the development and delivery of market specific training and education programs designed for local market leadership, Account Executives, and Client Success teams to ensure the ongoing education of new technology and information. (30% of time)
• Assist with prospecting and sales strategies with Local Sales Managers and Account Executives, support AE 's by driving sales presentations and assisting in proposal development, and work with market managers and Account Executives to identify key accounts for growth opportunities in the digital space. (30% of time)
• Serve as the in-market expert on the state of digital marketing. Follow & share trends, emerging technology, track the competitive landscape, etc. and have the ability to simply articulate complex topics to local teams and clients. (15% of time)
• Act as the local liaison to a number of support functions including Product, Sales Planning, Production, Operations, and Client Solutions. Must be able to articulate challenges and be proactive about recommending remediation. (15% of time)
• Aid in set up and execution of sold campaigns. Serve as additional contact for Operations. (5% of time)
• Work with Account Executives, clients and creative/production in the development of digital elements to ensure campaign and brand effectiveness. (5% of time)
  REQUIRED QUALIFICATIONS
  Skills/Abilities and Knowledge
  • This position requires the ability to interact professionally with various groups and organizations, both internal and client-facing.
  • Must be able to develop a strong knowledge base of products, features and services, and understand how our customers use them; utilizing our multiscreen product suite to present recommended ad strategies to direct clients and agencies.
  • Willingness to travel regionally (one week per month).
  • Must be organized with the ability to handle multiple projects simultaneously. Must be able to prioritize and complete specifics tasks on time.
  • Must be able to develop strong relationships with planners & buyers, divisional staff and operations; direct clients, agencies, and internal cross-functional partneres.
    Education
    Bachelor 's degree in marketing or related field, or equivalent combination of education and work experience.
    
    Related Work Experience Number of Years
    Leadership experience 1-2
    Sales Experience 2-5
    
    WORKING CONDITIONS
    • Frequently travels
    • Valid driver's license, satisfactory driving record within Company required standards, and auto insurance
    • The physical demands described here are those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is: Regularly required to talk and communicate with clients and internal team members. Required to type, read and interpret complex information using a computer. Finally, the employee generally works in an indoor office environment. SAS235 294957-1 294957BR

Keywords: SPECTRUM, Flint , Advanced Advertising Account Executive, Advertising , Flint, Michigan